SEO is still a primarily self-taught discipline, and many people find learning it abstract or even obscure. It is easy to have some ideas and to know some basics, but it is more difficult to dig deeper and “get your hands dirty.” Indeed, SEO training in Lahore requires practice above all!

Although many training courses are available today, online or in person, training in natural referencing can remain complex due to the fear of getting lost or needing help knowing where to start. So, how can you train properly, step by step, until you obtain the skills necessary to become a true SEO expert? 

Create or work on your website.

While the theoretical basis of SEO is essential, practice is also critical to improving your skills in the field. And that’s good—the web is your playground!

Even without a solid technical foundation, creating a website today is straightforward. If you don’t have one yet, create one. Create your pages and content, and apply the SEO knowledge you have already accumulated.

Creating your website or working on your existing site will allow you to practice the first significant steps/notions of natural referencing optimization:

• Keyword research ( identifying all the potential keywords that are searched for on Google in your industry)
• Website audit (complete analysis of your website and identification of areas for improvement on the pillars of SEO: Technical, Content, Popularity, SXO, etc.)
• Defining an SEO action plan (based on my audit, what optimizations I need to implement, what time frame, which stakeholders, etc.)
• Defining a tree structure optimized for natural referencing (I design or redesign a menu that reflects both my brand and user requests, with well-segmented categories and easy reading)
• The tagging plan for your pages (for each of my SEO-oriented pages, I determine a main keyword: each of my pages must meet a defined search intention).

RWI – Search Engine Algorithms

A year later, with more SEO experience, I started the “Advanced RWI: Search Engine Algorithm” training. This 15-hour course, provided by the Peyronnet brothers in collaboration, aims to help you understand how search engines work in more depth.

Verdict: This is indeed a very interesting training to understand how algorithms work in more depth. It allowed me to see concepts I had never heard of before and thus better understand certain aspects of how Google works.

How do I choose my training?

There are many online training courses, and choosing is complicated. It is difficult to evaluate the quality of the training, whether it corresponds to our level, to our expectations…

I suggest finding out about existing training courses that could match your needs (using Google, training platforms such as Real Web Idea, Tuto.com, etc., or your CPF account). Don’t forget that by working, you accumulate training credits that you can use to finance, at least in part, your SEO training Lahore!

In addition, there are now 100% digital and interactive platforms with modern learning techniques, combining different practice-oriented teaching methods. Real Web Idea, a platform developed by Staenk, is one of them and offers innovative SEO training!

Apply your new knowledge, test, and then retest!

Have you acquired new knowledge in natural referencing? It’s time to put it into practice! Take your test site further by testing your new techniques and the new tools you’ve discovered. The goal is to work on your SEO Services Lahore in an even more in-depth way.

• Improved internal meshing
• Content creation/optimization
• Implementation of structured data
• Improved SXO criteria
• Obtaining qualitative links
• Optimizing crawling on the site
• Log analysis
• Definition of SEO KPIs and analysis of results